Director's Series: Welcoming All: Launching a New Museum of American Art in the Heartland with Rod Bigelow

Crystal Bridges Museum of American Art opened on 11/11/11 in Bentonville, Arkansas, with the art world curious about its founder, philanthropist Alice Walton, and its location in an area of the country where a fine art museum had not previously existed. Seven years later, nearly 4 million people have visited the museum, which has drawn acclaim for its mission of Welcoming All to experience the power of art and nature on its